Social media is quite a broad term, covering quite a few different topics. However, a simple explanation is that social media platforms are web-based tools that allow users to connect, interact, and create, share and consume content. Through apps on smartphones, laptops, tablets, and PCs, social media enables us to build online relationships and exchange media.

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.

Content marketing involves the creation and publication of online marketing materials in an effort to boost brand awareness and sales. While the online material does not always directly relate to specific products and services, the content should educate potential customers about product need.

SEO and paid marketing both work best when they work in tandem. Having campaigns set up is a good way to see which works best for your business – and where you might need to tweak one or the other. It’s also important to remember that while advertising works more quickly, SEO helps build trust!

• Website Development
• Branding
• Search Engine Optimization
• Google Ads
• Social Media Engagement

Digital marketing is basically marketing to people by making use of Internet-connected electronic devices. Digital marketing concentrates on channels like search engines, social media, and email to connect with customers.

Content marketing is the creation of educational information assets to create brand awareness, traffic, leads, as well as sales.

Most of the web traffic is caused by search and the ones that come by means of search have a higher degree of commercial purpose than other channels.

Users are making use of different devices of different sizes or orientations. Hence, companies should be building a responsive web design when creating web pages. Responsive design can detect the user’s screen size to adjust the content and layout respectively.

Content marketing and content writing are completely different marketing strategies but are used together. Content marketing is the overall strategy, while content writing is specifically the textual copy applied within content marketing.

Search engines favor websites that are search engine-friendly. If your web design features elements such as pop-ups, or slow page speed, illegible text, users might lose interest quickly. Less traffic and reduced time spent will reveal that website is no longer relevant.

Here is a summary of digital marketing services administered by our web agency:
• Search engine marketing
• SEO services
• Social media marketing
• Website design
• Videos and Animation
• Content Development
• Online Reputation Management

We are strong believers that a company should never depend only on an individual channel. The more times you are seen on a search result page the higher the share of clicks you obtain.

It is more beneficial to let the professional handle it. The principal benefit of employing a digital marketing agency is experience as well as resources. A digital marketing agency like ABC Limited has all the knowledge and resources required.